AstraZeneca is a company that always chooses the path of innovation.
In addition to developing advanced medicines that transform patients’ lives and investing in scientific research that pushes boundaries, the company is equally bold in its communication and marketing, unafraid to make daring moves.
As the only pharmaceutical company to create a theatre play to raise awareness about breast cancer, it has shown that innovation is not reserved only for laboratories, but is just as important in the way stories are told and understood.
The play “Seven Hours of Sunlight”, created in collaboration with Teatar na Brdu, conveyed important messages about the importance of prevention, support, and resilience to thousands of viewers in Serbia and the region through the personal story of one woman.
The participants of the panel “Innovation that Lasts” will discuss a creative approach, the fusion of science and art, and marketing that delivers important messages in unexpected ways.
🗓️ Save the date | May 28–31, 2026
🏷️ Regular registrations – available on the website:
🔗 www.cimforum.me