When brands search for their story, he’s the one who knows how to tell it.
Coming to the CIM Forum is Lazar Džamić — a strategist, professor, author, and one of the most influential communication thinkers from our region.
A former Head of Brand Planning at Google’s creative think tank ZOO in London, a former journalist and contributor to The Guardian, he now teaches content-driven marketing at the Faculty of Media and Communications in Belgrade, as well as at business schools across Europe — from London to Rome, from Lausanne to Ljubljana.
Lazar doesn’t talk about brands — he talks about meaning.
About how to recognize what truly matters in the noise.
About why stories are the only currency that lasts.
And now, he’s coming to share that with us — in Kotor, from May 29 to June 1.