Miša Lukić is the founder and CEO of Brand Sapiens, an innovative startup that is transforming the way brands communicate with their key stakeholders. Brand Sapiens leverages cutting-edge artificial intelligence to create personalized, human, and empathetic interactions tailored to the needs of consumers, employees, investors, and partners. Based in Dubai, Brand Sapiens has become a pioneer in humanizing brands, enabling them to build authentic relationships with their audiences and strengthen trust through meaningful and genuine engagement.
Miša is also the founder of New Startegy, the first business design company in the region. Through radical rethinking of existing business models, it approaches business in a creative and innovative way, helping companies discover original and inventive solutions across all business segments. Together with his partner, he developed a unique methodology and business model called Business Sapiens — a protected concept that enables companies to achieve sustainable growth through innovation.
Over his nearly three-decade-long career, Miša has successfully led five marketing agencies across Eastern Europe and the Middle East. He particularly stands out for his tenure as Regional CEO of Publicis Group, where he managed operations across 30 countries, including Central and Eastern Europe, the Baltic States, Greece, Turkey, and Central Asia.
His expertise and leadership have been recognized with numerous international awards. He is especially proud of the Manager of the Year 2016 award from the Serbian Association of Managers, as well as the Lifetime Achievement Award from the Professional Association of Serbian Advertising Professionals (UEPS). These accolades have cemented his reputation as a leader who continuously pushes the boundaries of creativity, innovation, and business excellence.