Award-winning creative director who began his career at Leo Burnett Belgrade, where for 7 years he took part in conceptualizing creative campaigns for brands such as A1 Serbia (Vip mobile), Jelen Pivo, Doncafe, Aqua Viva, P&G, Banca Intesa, and Jaffa.
He continued his career in Zagreb as Creative Director at the agency Bruketa&Žinić&Grey.
In addition to being the creative lead on the A1 Croatia account, he also worked on projects for IKEA and WWF. He became familiar with design thinking methodology and, upon returning to Belgrade, joined the business design company New Strategy as Chief Creative Business Designer.
Throughout his career, he and his teams have won numerous significant local and regional awards: Effie, Golden Drum, IdejaX, BalCannes, Young Lions, Kaktus, UEPS, Somoborac, MIXX.
At the beginning of 2021, together with his partners, he founded Friday Finally – a creative agency specializing in communication and design sprints, which was soon named one of the 10 best agencies in the Balkans. In recent years, he has been additionally dedicated to jury work at creativity festivals and to the development of the industry as a member of the Board of Directors of IAA Serbia (International Advertising Association).