Ivan Tanić is a partner and creative director at the Šanavala agency. With extensive experience in creative work and strategic planning, he has dedicated his life to advertising — an industry that has always been more than just a job to him. He holds a Master’s in Advertising from Bournemouth University, which only deepened his passion for the power of a great idea.
He always wanted to run an agency like Šanavala — a place that not only produces communications but actively contributes to the development of pop culture and leaves a mark on people’s everyday lives. He turned that dream into reality.
Šanavala is a creative agency focused on market communications and the development of strong, relevant brands. Over the years, Ivan has led numerous projects that combine bold ideas with effective communication strategies — projects that give brands character and give audiences a reason to remember them.